Local Services Ads

The Green Badge Is Doing More Work Than Your Ad Copy

Google Guaranteed clears the trust hurdle in one glance. Here's how Local Services Ads work and who should actually run them.

5 min read

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Google Guaranteed clears the trust hurdle in one glance. Here's how Local Services Ads work and who should actually run them.

The short version

Draft. Lead with the single thing a busy owner needs to know, in two or three sentences, then earn the rest of their attention with specifics.

Why it costs you money

Draft. Connect the topic directly to leads and cost per lead. Keep paragraphs to three or four lines so nothing reads as a wall.

What to actually do

Draft. Give concrete next steps. This is where the internal link earns its place, pointing at Local Services Ads with a keyword anchor rather than a bare "click here".

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